After a better-than-expected opening weekend in theaters, field workplace for Amazon’s “Melania” fell 67%, to an estimated $2.37 million, in its second weekend.
The documentary about First Melania Trump has grossed a complete of $13.5 million to date (nearly all of that in america), which implies it’s extraordinarily unlikely the movie — which Amazon spent $40 million to accumulate and $35 million to market — will break even in theaters.
Earlier than “Melania”’s launch, a former Amazon movie govt requested how the worth tag may very well be motivated by something aside from “currying favor” with the Trump administration or “an outright bribe.”
Moviegoing sometimes slows throughout Tremendous Bowl weekend, however the weekend’s high movie, “Ship Assist,” solely declined 47%. And after putting third on the charts final weekend, “Melania” is ninth this time.
Maybe anticipating dialogue in regards to the movie’s decline, Amazon launched an announcement from its head of home theatrical distribution Kevin Wilson, who mentioned, “Collectively, theatrical and streaming characterize two distinct worth creating moments that amplify the movie’s general impression.”
“Melania” acquired universally damaging critiques from critics, however its 99% viewers ranking on Rotten Tomatoes was so good that the positioning put out an announcement insisting that the rating was actual.
