Bharti Airtel (Airtel) introduced on Thursday that it has partnered with Perplexity — a man-made intelligence (AI)-powered search and reply engine — to supply 12-month Perplexity Professional subscription freed from value, to all its 360 million prospects.
This Professional subscription, price ₹17,000, might be accessible at no cost, for all Airtel prospects (Cell, Wi- Fi and DTH) for one 12 months. All Airtel customers can avail this supply by logging-on to the Airtel Thanks App, the corporate stated, including that this marks Perplexity’s first partnership with an Indian telecom firm.
Perplexity gives real-time, correct and deeply researched responses to customers in a conversational language and elevates a buyer’s search from itemizing of net pages to an easy-to-read reply, which might be iterated with the self-learning AI-tool for exact end result the person wants, the corporate stated.
“This collaboration will convey the highly effective and real-time data instrument for tens of millions of customers at their fingertips, at no additional value. This primary of its type Gen-AI partnership in India is concentrated on serving to our prospects navigate the rising developments within the digital world with confidence and ease,” Gopal Vittal, Vice Chairman and Managing Director, Airtel stated.
Perplexity has a free providing, which gives highly effective search capabilities, whereas the Professional model gives enhanced capabilities for professionals and heavy customers. Perplexity Professional consists of extra each day Professional searches per person, entry to superior AI fashions (like GPT 4.1, Claude) and the power to pick out particular fashions, deep analysis, picture technology, file uploads and evaluation, in addition to Perplexity Labs, a singular instrument that brings concepts to life. Perplexity Professional is priced globally at ₹17,000 for a 12 months.
“This partnership is an thrilling approach to make correct, reliable, and professional-grade AI accessible to extra folks in India—whether or not a scholar, working skilled, or managing a family. With Perplexity Professional, customers get a wiser, simpler approach to discover data, be taught, and get extra completed,” Aravind Srinivas – Cofounder and CEO, Perplexity stated.
For example the facility of this game-changing partnership, take as an example a scholar from Rajkot. Perplexity Professional can present processes of official analysis on the net, studying and collaboration and assist organise content material logically and easy-to-understand method, thereby serving to him uphold educational requirements of excellence, the corporate famous.
For a homemaker residing in Kanyakumari, Perplexity can function an assistant delivering fast and exact responses for each day actions, foster creativity and knowledgeable decision-making; all by means of a user-friendly interface. For a busy skilled, planning a household trip to a brand new vacation spot, Perplexity Professional can construct the itinerary based mostly on time, specified budgets and must-cover actions given by the person in a matter of few seconds, it added.
Printed on July 17, 2025
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