Adani Wilmar acquires Kohinoor rice brand in India to strengthen position

Adani Wilmar Restricted (AWL) on Tuesday introduced the acquisition of a number of manufacturers, together with the famend Basmati rice model – Kohinoor for the India area from McCormick Switzerland GMBH for an undisclosed quantity.

The acquisition would give AWL unique rights over the model ‘Kohinoor’ basmati rice together with ‘able to cook dinner’, ‘able to eat’ curries and meals portfolio beneath the Kohinoor Model umbrella in India. The Kohinoor model portfolio includes Kohinoor – for premium Basmati rice; Charminar – for reasonably priced rice and Trophy for resorts, eating places, catering (HORECA) phase.

“The addition of Kohinoor’s home model portfolio strengthens Adani Wilmar’s management place within the meals FMCG class by augmenting a powerful product basket with premium model together with potential to scale worth added merchandise,” Adani Wilmar stated in a inventory alternate submitting.

“It additionally leverages the attain of Kohinoor model to drive synergies for AWL throughout geographies and enhances the attain of its flagship model ‘Fortune’ within the meals FMCG area,” it added.

The acquisition will gas the following stage of progress for AWL and widen the portfolio to cater to premium buyer segments throughout rice and different value-added meals companies. The corporate is poised to develop into a formidable participant with the addition of the Kohinoor model within the India area, the corporate stated.

“This acquisition is in sync with our enterprise technique to increase our portfolio within the larger margin branded staples and meals merchandise phase. We consider the packaged meals class is under-penetrated with vital headroom for progress. The Kohinoor Model has a powerful model recall and can assist speed up our management place within the Meals FMCG class,” Angshu Mallick, MD & CEO of Adani Wilmar was quoted as saying within the submitting.

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