Friday, July 11, 2025
  • Login
Euro Times
No Result
View All Result
  • Home
  • Finance
  • Business
  • World
  • Politics
  • Markets
  • Stock Market
  • Cryptocurrency
  • Investing
  • Health
  • Technology
  • Home
  • Finance
  • Business
  • World
  • Politics
  • Markets
  • Stock Market
  • Cryptocurrency
  • Investing
  • Health
  • Technology
Euro Times
No Result
View All Result

Why Nigeria’s ban on foreign models won’t work

by Euro Times
September 4, 2022
in World
Reading Time: 6 mins read
A A
0
Home World
Share on FacebookShare on Twitter


Fashions stroll the runway for Emmy Kasbit, throughout Lagos Trend Week 2021 on October 30, 2021 in Lagos, Nigeria.

In our sequence of letters from African writers, novelist Adaobi Tricia Nwaubani considers the Nigerian authorities’s transfer to crack down on international fashions in adverts.

Short presentational grey line

Brief presentational gray line

Some within the British and American media have interpreted Nigeria’s prohibition on using international fashions as a ban on white individuals and international accents, and an try and free ourselves from a colonial mentality.

However this ignores the truth that there are a lot of Nigerians at dwelling and overseas with British and American accents – genuine or faux – in addition to some Nigerians who’re blonde-haired and blue-eyed.

My good buddy, Jackie Farris, was born to white American dad and mom in Florida within the US, however has made Nigeria her everlasting residence for greater than 25 years, and has a inexperienced Nigerian passport to point out for it.

There are additionally many white girls married to Nigerian males. Whereas Nigerian immigration regulation doesn’t grant automated citizenship to a international man who marries a Nigerian lady, international girls who marry Nigerian males are allowed to carry Nigerian passports.

The brand new regulation, which covers international fashions and voice-over artists in adverts launched throughout the nation and takes impact on 1 October, can’t forestall these bona fide residents of Nigeria from being featured in commercials, no matter the color of their pores and skin.

"Many of the country's popular radio personalities, especially those that appeal to the middle classes, have British or American accents"", Source: Adaobi Tricia Nwaubani , Source description: Nigerian novelist, Image: Adaobi

“Most of the nation’s fashionable radio personalities, particularly those who enchantment to the center courses, have British or American accents””, Supply: Adaobi Tricia Nwaubani , Supply description: Nigerian novelist, Picture: Adaobi

However, as poorly thought-out as this new coverage appears to be, one can see what the Nigerian authorities is attempting to do.

It’s “in keeping with the federal authorities’s coverage of growing native expertise, inclusive financial development, and the necessity to take needed steps and actions geared toward rising the Nigerian promoting trade,” an official introduced in a press release launched final week.

Comparable bans on “international” have been up to now few years positioned on various fashionable gadgets as a way to increase native manufacturing.

Rice, for instance, is likely one of the most consumed staple meals within the nation – eaten not less than twice every week by most Nigerians, in line with analysis group Dataphyte – and lots of Nigerians most well-liked the imported variations even when the native rice was cheaper.

Whereas there are a lot of criticisms and flaws of the federal government’s January 2018 full ban on the importation of foreign-produced rice, there has additionally been a lift in native manufacturing and high quality, with various younger Nigerians turning into rice-farming entrepreneurs.

Nigeria in 2020 turned the most important producer of rice in Africa and the 14th largest producer on the earth.

There may be hardly any empirical proof to assist Nigerians’ choice for international accents and appearances over native, however the anecdotal proof is obvious.

Most of the nation’s fashionable radio personalities – particularly those who enchantment to the center courses – have British or American accents, as do many academics within the major and secondary faculties that cost essentially the most exorbitant charges.

Many – particularly younger – Nigerians who’ve by no means travelled overseas converse English with international accents that they most likely learnt from learning MTV music movies and Hollywood movies.

Advertisers should have noticed all this and realised the advantage of investing in international fashions and accents.

A lot of adverts proven in Nigeria are shot overseas, with largely international solid and crew – thus, with little profit to the Nigerian promoting trade.

However the authorities’s ban on rice imports didn’t essentially curb the craving for international variations of the product.

Smugglers, subsequently, materialized to fill the necessity, and international rice stays accessible however costlier, often introduced in by way of the nation’s porous land borders as a substitute of shipped by sea as earlier than.

A young boy poses next to some rice in his shop at Ajara Market in Badagry, near Lagos, on September 6, 2019

The federal government has been urging individuals to eat regionally produced rice

Nevertheless, whilst you can sit within the privateness of your eating room and devour a pot of jollof rice with out authorities regulators and enforcers taking word, it will be troublesome – and counter-productive – to hide an advert that incorporates a brunette mannequin talking modern English by way of her pointed nostril.

What might occur as a substitute is that demand might improve for foreigners who may declare to be Nigerian.

Fashions and voice-over artists with Nigerian citizenship, parentage, DNA, ancestry, and no matter different hyperlink to the nation, regardless of how tenuous, might abruptly discover themselves in excessive demand.

A few of these individuals might have by no means set foot on Nigerian soil. A few of them could also be pressured to go to the Nigerian embassy of their nation of domicile for the primary time of their lives, to start the method of buying the inexperienced passport that they might have beforehand despised.

In the long run, advertisers would nonetheless get the international accents and appearances that they need, with out breaking any legal guidelines of the Nigerian land.

Extra Letters from Africa:

Observe us on Twitter @BBCAfrica, on Fb at BBC Africa or on Instagram at bbcafrica

A composite image showing the BBC Africa logo and a man reading on his smartphone.

A composite picture displaying the BBC Africa emblem and a person studying on his smartphone.





Source link

Tags: BanforeignModelsNigeriaswontwork
Previous Post

The entire global economy is having a slow-motion meltdown. Looks like the E.U. will tank first. – Investment Watch

Next Post

SICK AND DEMENTED! — FBI Raided 16-Yr-Old Baron Trump’s Room at Mar-a-Lago — AND LEFT IT A MESS! — ROTTEN, DISHONEST PEOPLE (VIDEO)

Related Posts

Russia develops Mi-80 to replace iconic Hip helicopter

Russia develops Mi-80 to replace iconic Hip helicopter

by Dylan Malyasov
July 11, 2025
0

Russia has launched work on a next-generation multirole helicopter designed to interchange the long-serving Mi-8/17 “Hip” collection, in response to...

Bangladeshi rap, memes helped oust Hasina — now they’re reshaping politics | Protests

Bangladeshi rap, memes helped oust Hasina — now they’re reshaping politics | Protests

by Euro Times
July 11, 2025
0

Dhaka, Bangladesh — On July 16, 2024, as safety forces launched a brutal crackdown on scholar protesters campaigning towards then-Prime...

Luxury £80m Brit superyacht bursts into flames in exclusive hols resort as crew members rescued from raging blaze

Luxury £80m Brit superyacht bursts into flames in exclusive hols resort as crew members rescued from raging blaze

by James Moules
July 11, 2025
0

An £80million British-made superyacht has gone up in flames in a luxurious French resort city.The Sea Girl II, which is...

U.K. and France Announce New Nuclear Defense Deal

U.K. and France Announce New Nuclear Defense Deal

by Euro Times
July 11, 2025
0

new video loaded: U.Ok. and France Announce New Nuclear Protection DealtranscriptAgaintranscriptU.Ok. and France Announce New Nuclear Protection DealPrime Minister Keir...

Canadian travel to the U.S. plummets — but Americans are staying home, too

Canadian travel to the U.S. plummets — but Americans are staying home, too

by John Paul Tasker
July 10, 2025
0

It is not simply Canadians who're holding again on cross-border journey amid a U.S. commerce warfare that has soured bilateral...

Things to know about the UN special rapporteur sanctioned by the US

Things to know about the UN special rapporteur sanctioned by the US

by ABC News
July 10, 2025
0

A U.N. particular rapporteur has been sanctioned by the USA over her work as an unbiased investigator scrutinizing human rights...

Next Post
SICK AND DEMENTED! — FBI Raided 16-Yr-Old Baron Trump’s Room at Mar-a-Lago — AND LEFT IT A MESS! — ROTTEN, DISHONEST PEOPLE (VIDEO)

SICK AND DEMENTED! -- FBI Raided 16-Yr-Old Baron Trump's Room at Mar-a-Lago -- AND LEFT IT A MESS! -- ROTTEN, DISHONEST PEOPLE (VIDEO)

Australia indicates support to boost temporary skilled migrants’ pay By Reuters

Australia indicates support to boost temporary skilled migrants' pay By Reuters

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Why ACA health insurance premiums may see ‘sharp’ increase in 2026

Why ACA health insurance premiums may see ‘sharp’ increase in 2026

July 11, 2025
PEP, Supportive Care, and More

PEP, Supportive Care, and More

July 11, 2025
Research Predicts 0,000 Bitcoin By EOY, If Treasury Firms Hold

Research Predicts $160,000 Bitcoin By EOY, If Treasury Firms Hold

July 11, 2025
Russia develops Mi-80 to replace iconic Hip helicopter

Russia develops Mi-80 to replace iconic Hip helicopter

July 11, 2025
Elon Musk’s SpaceX set to launch Israel’s Dror satellite

Elon Musk’s SpaceX set to launch Israel’s Dror satellite

July 11, 2025
Corn Sticking Close to Unchanged at Midday

Corn Sticking Close to Unchanged at Midday

July 11, 2025
Euro Times

Get the latest news and follow the coverage of Business & Financial News, Stock Market Updates, Analysis, and more from the trusted sources.

CATEGORIES

  • Business
  • Cryptocurrency
  • Finance
  • Health
  • Investing
  • Markets
  • Politics
  • Stock Market
  • Technology
  • Uncategorized
  • World

LATEST UPDATES

Why ACA health insurance premiums may see ‘sharp’ increase in 2026

PEP, Supportive Care, and More

  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2022 - Euro Times.
Euro Times is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Finance
  • Business
  • World
  • Politics
  • Markets
  • Stock Market
  • Cryptocurrency
  • Investing
  • Health
  • Technology

Copyright © 2022 - Euro Times.
Euro Times is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In