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Apollo’s Crypto Bet: Why Plume May Be the Crown Jewel | by Chip Mahoney | The Capital | May, 2025

by Chip Mahoney
May 15, 2025
in Cryptocurrency
Reading Time: 3 mins read
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“Don’t go the place the trail could lead, go as an alternative the place there isn’t any path and depart a path.” — Ralph Waldo Emerson

Once you hear the title Apollo World Administration, you in all probability don’t consider blockchain, tokenization, or crypto in any respect. You consider non-public fairness offers, actual property, insurance coverage, credit score — the normal empire-building bricks of probably the most formidable different asset managers on the planet. Marc Rowen, their CEO, is main the cost of TradFi and Web3.

Apollo has spent many years mastering the artwork of discovering worth the place others miss it. From distressed debt to leveraged buyouts, they’ve constructed a $600+ billion fortress by seizing on inefficiencies, unlocking hidden worth, and executing with ruthless precision.

And now, Apollo has quietly positioned a couple of chips on the crypto desk.

However right here’s what issues for readers trying to personal the financial system and never simply take part in it: Apollo has solely gone large on two crypto initiatives — and one in all them stands out as the true uneven wager.

Apollo didn’t get right here by chasing hype. Their roots return to the Nineties, scooping up distressed property from fallen giants like Govt Life. They grew to become identified for squeezing returns out of…



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