On the coronary heart of the marketing campaign is R.Okay. Laxman’s iconic cartoon character Widespread Man, who will play a key function in spreading consciousness about digital cost frauds.
On this marketing campaign, Widespread Man represents Indians who could really feel overwhelmed by the intricacies of digital funds however are desperate to adapt to digital cost. Together with his wit and humility, Widespread Man will information the general public via sensible ideas and recommendation on the way to keep away from scams and guarantee protected digital transactions.
This initiative goals to unfold consciousness in regards to the several types of digital cost frauds-from phishing and OTP scams to faux apps-and arm customers throughout all demographics on methods to conduct safe transactions via UPI.
NPCI is an umbrella organisation that facilitates companies like UPI Fee, Bharat Invoice Pay, RuPay Card, and FASTag, amongst others.
“We’re completely happy to associate with The Occasions of India, and their iconic character, the Widespread Man, in our mission to boost consciousness on the significance of digital cost security,” mentioned Dilip Asbe, managing director and CEO, NPCI. “With the rising reliance on digital transactions, it’s essential for customers to remain knowledgeable in regards to the dangers and the perfect practices for safe funds.